Our Mission
To empower Main Street businesses through smarter transitions — making them more valuable and more sellable by equipping owners with the tools, data, and connections they need to strengthen operations, showcase their worth, and transition successfully on their own terms.
Our Vision
To become the premier platform for small business transactions—improving the success rate of business transitions, increasing long-term sustainability, and ensuring Main Street enterprises continue to thrive for generations.
Our Origins
Main Squares Were The Heart of Civic Life...
The main square (often called the “town common” or “village green”) served as the nucleus of community life. It was typically the first area planned and built, surrounded by key institutions — the meetinghouse or church, courthouse, and market stalls.
Known as a “common” or “plaza mayor”, these were known for for grazing livestock, militia drills, and public gatherings; eventually these evolved into the central square as the civic and cultural hub surrounded by government buildings and a church.
The square embodied self-governance, faith, and social order — it was where citizens met, debated, worshipped, and traded.
They Eventually Became a Marketplace for Economic Exchange...
The main square was also the epicenter of trade.
Farmers and artisans brought goods to the square for open-air markets.
Merchants set up permanent shops or stalls along the perimeter, creating early prototypes of the Main Street storefront. Taverns and inns near the square facilitated commerce and travel.
It was the physical manifestation of the local economy — the place where community wealth circulated.
And Created a Platform for Public Discourse & Democracy...
Town squares doubled as forums for public speech, debate, and announcements — precursors to local democracy and civic participation.
Public readings of the Declaration of Independence and other proclamations often happened on the town green. They hosted elections, protests, militia musters, and festivals, reinforcing civic identity.
The square was a literal “marketplace of ideas,” linking economic and political life — much like digital platforms aim to today.
They Became the Beacon of Cultural & Symbolic Identity...
Each square reflected the values and ambitions of the town.
The design often symbolized order, stability, and unity — a visual statement of the community’s collective will. As towns grew, the square became a landmark and point of orientation, a symbol of belonging.
The Main Square represented both place and purpose — a shared space where identity and progress were visible.
And Have Evolved into “Main Street”...
By the 19th century, as towns expanded and commerce industrialized, the open “square” transformed into a linear Main Street, lined with shops, offices, and banks.
The square’s social and economic functions migrated into storefronts and civic halls. Main Street became shorthand for the entrepreneurial and communal spirit of America — independent businesses, civic pride, and small-town life.
The ethos of the “Main Square” lives on in every Main Street — as a space where commerce, community, and conversation converge.
